The store also introduces a 'collect from store' function
'Collect from Store' allows shoppers to buy online and have their shopping delivered to their local store for collection, free of charge.
In addition, customers in selected destinations outside of the UK are now able to have online purchases delivered to their homes with the new 'International Delivery' service. Debenhams now delivers to France (a very welcome move for me), Germany, Spain, Sweden, Australia, New Zealand and United States within 5-14 working days. Delivery fees start from £7.
Many of us know Debenhams best for their 'Designers at Debenhams' brands by designers such as Jasper Conran, Betty Jackson, John Rocha, Julien Macdonald and Ben de Lisi.
Simon Forster, Online Director, said, "As part of our ongoing strategy to grow our online business we are continually developing the options that customers have available. Multi-channel retailing allows customers access to a wider Debenhams offer wherever they live, and a shopping option that suits them.
"Customers also have online access to the majority of in store promotions which means they can bag a bargain without having to flick through the sale rails at a time when making a saving is still a consumer priority."
These new introductions follow the launch of Debenhams' new look website in December 2009 which improved navigation and search tools, extended the products available online, revamped the design and introduced wider pages.
As well as the practical improvements made, Debenhams.com has launched a 'Be Inspired' area on the website to provide shoppers with 'tips, trends and style advice'. The weekly online 'magazine' includes a celebrity 'Get the Look' section, advice for different body shapes, and tips from celebrity style guru Mark Heyes and the designers in the Designers at Debenhams stable.
'Collect from Store' is available on the majority of products with a few exceptions. When using the service, customers will be sent a confirmation email when shopping is ready for collection. Delivery is guaranteed within five working days and includes all Debenhams stores.