Champagne tastes and a beer income

My dad always accused me of having champagne tastes and a beer income, but what's the problem with that?

Now that it is autumn, and a definite nip is beginning to appear in the morning air, it's time for the twice-annual ceremony of getting out the seasonal clothes. 

I enjoy this routine, and the reappearance of old friends, but even a quick shufty through my things made me realise what a clothing snob I am. 

Not that I think it's a bad thing, I should add instantly. My snobbery isn't for labels - it's for quality. I am addicted to quality clothing like I am to good chocolate - butter-soft leather, cashmere knits, thick moleskin trousers, silk-velvet scarves. If there's no sensual pleasure in dressing, then what's the point at all?

What rather amuses me though is that I haven't lowered my horizons much despite becoming a downshifter. I used to spend hundreds of pounds a month on clothes when  lived in London, while now my annual clothing budget is about £100 ($200). But I still pick and choose very carefully and get really amazingly pissed off if I make a bad buy, even if it's for a euro-50.

It would be an understatement to say that most of my current clothing wasn't expensive. When I worked in London I dressed mainly in wool business suits from places like Jaegar, but those kind of clothes aren't appropriate for my country life and I mostly gave them away to workmates when I left the city. What I kept was the vintage stuff, the evening clothes and my good gloves and scarves - some of these were pricey but on a cost-per-wear basis, we're well into negative equity by now.

My Burberry macs are probably over 20 years old, my Barbours about 17. I still wear scarves, blouses and jackets that I bought in my teens - mainly Victorian or 1930s. Never in fashion, they are never out either. As long as they continue to suit me, I can continue to wear them. 

Here in cabbageville, my daily trousers and skirts come mainly courtesy of Boden, with the odd bit of Next and Damart. Boden is my go-to label when buying online because I'm confident of their quality and their sizing, but I buy them all from Ebay, not Boden direct. This year I've also bought a couple of Dorothy Perkins cardis from Ebay too and although I don't expect them to last more than one season, I paid an appropriate price for them.

Most winter days I dress in cashmere but apart from one primrose sweater and a grey cardigan, all of my cashmere is vintage and probably cost a 20th of the price it would cost new. I used to favour a lovely shop called Rebecca's in Covent Garden, and when it closed down and sold everything at half price, I loaded up. That was probably about 15 years ago and those sweaters are still going strong, washed and worn and washed again. In classic styles like turtleneck, crewneck and v-neck, and colours such as cashmere, black and soft pastels, they could go on another 20 years. 

Some recent acqusitions (as in 'gifts') that I'm pleased with come courtesy of my friend M's mum, who has ditched a bunch of her clothing my way recently (the deal is that I have to make her a bracelet in return). What I mostly got was long-sleeved crew-neck t-shirts with the Cherokee label, a name that was new to me, as I don't get back to England much. But Cherokee clothes are available at Tesco's, as apparently they are at US outlets such as Target. And very good they are, too, if these items are anything to go by - not dissimilar to Gap. Nice thick cotton and proper stitching, they should do me nicely for a year or two before my acid water rots holes in them.

If you're on a fixed or reduced income, there is no need to go without, nor to give up or wear any old crap and decide it doesn't matter. Quality can be found at every price point - you just need to tailor your ambitions to suit your pocket. There is no need to buy cheap fake leather when you can buy good velvet for the same price. There's no need for a mean little coney fur jacket when you could get a good wool coat instead. You can buy lovely foiled glass beads far cheaper than fake diamonds that are an imitation of something you can't afford. There is no need to look either cheap or nasty just because you haven't got any money. What you need to do is to plan and to think and to be careful in your purchases. 

You can also take care of your clothes properly. A change of buttons, a good press and treating everything you own as if it cost ten times the price remain sound tips for making the most of any item, no matter how little it originally cost. I learned that advice as a student, forgot it in my 20s when I was earning shedloads, but it applies again today in mid-life. 

When I moved to France a decade ago, I was reminded of another valuable lesson as I found myself among a sea of brands that meant nothing to me - Patrice Breal, Sami, Creation. Where was I to position these brands? Were they high or low-end? Were they high or low quality? Would I be caught dead in them 'at home' and was that any longer relevant?

Instead of a knee-jerk reaction to the name, I had to actually, once again, learn to study garments closely before purchase - the colour, the fit, the quality of the stitching - and decide for myself whether they were worth the price tag. 

It was a wake-up call, because in the end, the things that count in your clothes are the fabric, the cut and the finish - not the label, not the shop you bought them in and certainly not how much you paid for them. Those three things are the only things that really tell in a garment, long after any fashion trend is over or label has lost its market positioning.

Clothes made from good fabric, with a good cut and a high standard of finish are the backbone of every good wardrobe, and that counts whether you're income's Veuve Cliquot or Budweiser. 

Comments (3)

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Sara
Posts: 1
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Great topic
Reply #3 on : Wed September 03, 2008, 14:14:18
I am interested in doing some downshifting of my own, but I don't know where to start. It's an unfamiliar concept in the US. Obviously, I need to save more and spend less, but have resisted out of the fear of looking "cheap and nasty," as you so succintly put it. Thank you for the encouragement! Any book suggestions on recognizing quality in clothing (what to look for?) or on downshifting? Thanks.
trish
Posts: 1
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Downshifting
Reply #2 on : Thu September 04, 2008, 02:14:41
Hi Sara. Speaking as a downshifter, I will say that you have to reset your head completely in order to free yourself from consumerism. It is a long process, but very rewarding once you realise the freedom it brings. Since downshifting, I am no longer afraid of myself, if you know what I mean.

Books on downshifting written for a US market include:
Miserly Moms: Living on One Income in a Two-Income Economy: Jonni McCoy, and
The Budget Kit: The Common Cents Money Management Workbook (2nd Edition): Judy Lawrence.
There is also a good book called Cleaning and the Meaning of Life, which covers some techniques for spending less - sorry, I can't remember who it's by.
Books such as The Dalai Lama's Little Book of Happiness, and Wabi-Sabi Gold by Taro Gold can help with some of the life changes you need to make in order to downshift (conquering your internal desire and materialism, etc). You have to train yourself to not want things, which is difficult in a society that judges us by what we own, not by what we contribute.
There is a book called The New Spend Less Revolution, which is British - not all of the advice would be applicable to you, but you might still find it useful for tips and ideas.

There are lots of websites, however, on frugal and simple living (you could find more by Googling 'simple living', 'simplicity movement' or 'frugal living'), and also on budgeting, which is crucial. For starters, try:
www.allthingsfrugal.com
www.thesimpledollar.com
www.betterbudgeting.com
www.bankrate.com
And there are also lots of blogs on the subject.

With regard to recognising quality in clothing, I will blog on this today, so look out for it. However, for a book, there is no better book than More Dash Than Cash, 1982, by Kate Hogg (don't buy any other version, as it was reprinted several times). It is available second-hand online. This book was my clothing bible when I was a student and I still re-read it several times a year. It covers how to build a wardrobe, how to recognise a classic garment, what to avoid and where to source alternatives. Although the photos are laughably dated now, and some of the ideas have dated too (such as leggings and bodies being a wardrobe staple), it is still packed with really valuable advice.

Hope this is enough to get you started anyway. :)
janavi
Posts: 1
Comment
Quality cloting
Reply #1 on : Fri September 05, 2008, 10:16:57
I think you are completely right about having fewer pieces of well made clothing that you really feel comfortable wearing. However I find it so difficult not to be seduced by H&M.I am striving to have some kind of balance between the two.